Stevens & Bolton LLP has advised Immersive Games Lab, a new start-up from the co-founder of Tough Mudder, on its fundraising of £2.5 million. Index Ventures led the fundraise with investments also made by fellow VCs Sweet Capital and JamJar, as well as angel investors.
Immersive Games Lab describes itself as “part indoor theme park, part video game, part escape room” and aims to launch a new breed of “captivating group experiences” in London in early 2019.
Will Dean, co-founder and Chairman of Tough Mudder, previously set-up the hugely successful Tough Mudder venture to create a fun exercise experience, ultimately encouraging people to become more physically active. His new venture with Immersive Games Lab, set up alongside co-founder David Spindler (also previously involved at Tough Mudder) will be a blend of technology and in-person group activity and will hopefully once again make a positive impact on people’s lives.
Nick Atkins, head of Entrepreneurs at Stevens & Bolton said “It has been a great pleasure supporting Will and David on the launch of Immersive Games Lab and this exciting fundraising. We wish the Immersive Games Lab team all the best and we can’t wait to attend one of their games venues very soon.”
Will Dean commented, "We were really pleased to work with Nick and the SB team on this deal. As well as the legal guidance you would expect, Nick's experience working with entrepreneurial and Founder led businesses made this a true partnership between IGL and S&B."
The Stevens & Bolton team was led by corporate partner Nick Atkins, supported by Nassar Nassar (corporate), Sarah Balchin (corporate tax), Gregory Barton (commercial), Hollie Ryan (employment), Tom Collins (intellectual property) and Richard Wilkin (commercial property).
Nick Atkins